Drive-Thru Summer

McDONALD'S / WE ARE UNLIMITED

People love summer road trips. And during those trips, we noticed a big part of it was stopping at McDonald's while they're on the road. So we embraced that culture and built off of it. Embarking on our own summer road trip, hitting some of America’s most interesting spots and unique McDonald's restaurants along the route. We recruited three social media creators to go on the road with us. Not only were they complete strangers, they also didn't know what the destination was. Along the way, they collected clues that revealed not just the next stop, but the ultimate destination. Slater, Stephanie and Joe told the story on their own social channels, while we documented the adventure for ours..

(CD / AD)

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