hi.

Hi, I’m Vic—a creative leader drawn to big possibilities and the people who help make them real.

For 20+ years, I’ve worked alongside wonderful people at Leo Burnett, DDB, and Allstate, on brands like McDonald’s, AT&T, and PepsiCo. The best part? Learning from each other and helping people grow.

Curiosity is my motor.

As a GCD at Allstate, I lead content and AI implementation, finding new ways to help teams do great work and tell stories that connect. My focus is social, digital, and activations, grounded in fully integrated campaigns.

Outside work, I’m a runner, street photographer, dad-ager to Lucas (a 13-year-old DJ), and husband and hype man to Mari.

Reach out and say hi.