Hey, I’m Vic.

I’m a Group Creative Director at Allstate. I’ve spent 20+ years building integrated campaigns across agencies and enterprise, including Leo Burnett and DDB. Along the way: McDonald’s, AT&T, PepsiCo, and plenty of talented collaborators.

I came up through design. The habit of noticing everything—and wanting to adjust a few things—stuck.

Today, I lead teams across design, social, content development, and creative technology. I care about strong ideas, thoughtful execution, and making room for people to do work they’re proud of.

Curiosity is my motor. New tools, emerging platforms, AI, a better way to get something made: I like figuring out what’s useful and bringing people along.

Outside of work, you’ll find me running, photographing Chicago’s streets, or following a rabbit hole into the city’s history. Dad to Lucas. Husband to Mari. Still taking “make no small plans” rather personally.