Drive-Thru Summer — campaign hero

Drive-Thru Summer.

The next stop was anyone’s guess.

People love summer road trips. And during those trips, we noticed a big part of it was stopping at McDonald's while they're on the road. So we embraced that culture and built off of it. Embarking on our own summer road trip, hitting some of America’s most interesting spots and unique McDonald's restaurants along the route. We recruited three social media creators to go on the road with us. Not only were they complete strangers, they also didn't know what the destination was. Along the way, they collected clues that revealed not just the next stop, but the ultimate destination. Slater, Stephanie and Joe told the story on their own social channels, while we documented the adventure for ours..

CLIENT

McDonald’s

AGENCY

We Are Unlimited

MY ROLE

Creative Direction / Art Direction

THE OCCASION

Summer road-trip campaign

The idea, in action

It begins with the drive-thru - intro

Stop 1: we've landed in roswell, nm

Stop 2: taking in the views at sedone

Stop 3: take the risk or lose the chance in vegas

Stop 4: escape to big bear lake

Stop 5: visiting the oldest mcdonald's in america

Stop 6: the big premier

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