Ride
HARLEY-DAVIDSON / LEO BURNETT
Harley Davidson is an international icon of toughness and badassery.
But to expand, the brand wanted to present itself to a larger, but curated audience. Gen X. We challenged those busy consumers to break free from everyday life by taking a moment for themselves. A moment of freedom, captured of course, on a Harley Davidson motorcycle.
(Sr. AD)
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