The Flip - Celebrating International Women's Day.

For decades now, 60% of McDonald’s have been owned or operated by women. So, in this important time in history, we did something to show our support for women in a way only this very democratic brand could do. At one restaurant, every M became a W, from the roadside sign outside to the packaging inside. Across the country, one hundred female-owned stores used rebranded bags, cups, fry boxes and tray liners. Late night shows. Social media mentions. Mass media. News of the flipped Arches spread was everywhere, helping bring wider awareness for International Women’s Day.