The Flip - Celebrating International Women's Day
McDONALD'S / WE ARE UNLIMITED
For decades now, 60% of McDonald’s have been owned or operated by women. So, in this important time in history, we did something to show our support for women in a way only this very democratic brand could do. At one restaurant, every M became a W, from the roadside sign outside to the packaging inside. Across the country, one hundred female-owned stores used rebranded bags, cups, fry boxes and tray liners. Late night shows. Social media mentions. Mass media. News of the flipped Arches spread was everywhere, helping bring wider awareness for International Women’s Day.
(CD / AD)
CASE STUDY
THE STORY OF PATRICIA
SIGN TIME LAPSE
Some of the Flip Crew
RECOGNITION
CANNES
Gold: PR- Excellence In PR- Corporate Social Responsibility
Silver: Outdoor- Ambient- Special Build
Bronze: Design- Special Editions & Promotion Packaging
Bronze: Brand Experience and Activation
Bronze: Outdoor- Ambient- Displays
Bronze: PR- Use of Events & Stunts
Shortlist: Design- Point -of Sale
Shortlist: Design- Spatial & Sculptural Installation and Experience
Shortlist: Brand Experience and Activation- Retail
Shortlist: Design- Brand Experience and Activation
Shortlist: Design- PR- Techniques
Shortlist: Media- Channels- Use of Stunt
D&AD
Yellow Pencil: Branding, Campaign Branding & Identity
Yellow Pencil: Branding, Brand Experience & Environments
Yellow Pencil: Branding, Logos
Graphite Pencil: Media, Use of Retail
Graphite Pencil: Graphic Design, Point of Sale
Wood Pencil: Media, Use of PR
CLIOS
Yellow Pencil: Branding, Campaign Branding & Identity
Gold: Integrated Campaign
Silver: Out of Home
Silver: Out of Home - Takeover
Bronze: Public Relations - Cause Related
Bronze: Public Relations - Special Event
Bronze: Public Relations - Brand Development
Shortlist: Public Relations - Corporate Image
LONDON INTERNATIONAL AWARDS
Gold: Point-of-Sale
Silver: Special Editions
Bronze: Retail
CHICAGO ADVERTISING FEDERATION
Silver: OOH & Ambient- Ambient- Installations