Mayhem — campaign hero

Mayhem.

Some things are better left to Mayhem.

Mayhem is everywhere. After his year-and-a-half hiatus, Mayhem appears in new, interesting situations. From fancy exercise bikes to social trends and more, in this campaign, Mayhem highlights everyday calamities that Allstate Insurance can protect you from.

CLIENT

Allstate

AGENCY

Allstate

MY ROLE

Group Creative Direction / Art Direction

THE OCCASION

Mayhem’s return

the spots

the social

all projects