Jon + Vic / GCD’s

Our approach – Being scrappy makes us happy

Sure, robust broadcast projects with big budgets and lengthy timelines are cool. But where our hearts lie is on the other side. We work best with no budget and no time for bad moves. We approach production not as a TVC shoot, but as a content shoot, telling the best stories on each platform.  

Participating, not pushing

There’s something about talking to people in the right context. Whether TVC or Tik Tok, we like to understand how the audience is using the media to create something relevant.

We like the weeds

In the weeds are where you find treasures hidden. We enjoy going there to talk and understand more about what the business needs really are. We like working things out with Strategy, Account and even Marketing partners before a project is even briefed. On the backend, we go there to make sure our productions are tight and align with platform partners to understand what users expect.