Szechuan Returns.

Here’s a story about doing right by your audience. And a story about a 20 year old dipping sauce. One day, out of the blue, cult TV show “Rick & Morty” called out a McDonald’s McNugget dipping sauce from two decades back. After the airing, the show’s fans lost their goddamned minds. Getting the sauce became their sole mission.  A dipping sauce. For McNuggets. After mixing up some Szechuan Sauce, we held a Periscope livestream event especially for the show’s fans and surprised three of them with this prized dipping sauce. Some of it sold it for up to $15,000. After this demand surged, so we brought limited quantities back, and guess what? The fans lost their goddamned minds again. Fans stormed McDonald’s across the country, causing traffic jams, massive lines and riots. All for a dipping sauce. For McNuggets.