The Fries We Share.
A little closer, one fry at a time.
For the first time ever, we gave people a way to share our iconic fries with anyone, anywhere. On social media, we asked people to tag loved ones with whom they would like to share fries during the holidays. We then surprised them with a one-of-a-kind card that transformed into a fry box, which their distant friends and family could fill at any McDonald’s.
CLIENT
McDonald’s
AGENCY
We Are Unlimited
MY ROLE
Creative Direction / Art Direction
THE OCCASION
Holiday campaign
The film
The idea, in action
The holiday activation
Recognition
American Advertising Awards
Silver · Branded Content Entertainment — Non-Broadcast
Silver · Social Media — Campaign
Chicago ADDYs 2019 Agency of the Year — We Are Unlimited